Color Palettes
In addition to the primary USC palette of Cardinal—Pantone®(PMS) 201C and Gold—Pantone®(PMS) 123C, a balanced and dynamic color palette has been selected for use on all internal and external applications. These secondary colors complement the primary USC colors while helping to visually link all USC Viterbi communications. Together with components from the Visual Identity System, the secondary color palette will extend and reinforce the USC Viterbi brand. The secondary palette, used singly or in combination, can be applied to elements on brochure covers, divider pages and folders. For electronic media, the secondary palette can be used on diagrams, charts and graphs. A neutral palette is included to provide contrast and a more subdued palette when desirable.
Primary Color Palette
Note: Cardinal should never be screened for either print or web use. For uncoated, spot-color applications, a special mix should be used as no Pantone®(PMS) uncoated accurately reproduces USC Cardinal or Gold.
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Name |
Cardinal
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Gold
|
Black |
White |
Name |
Cardinal |
Gold |
Black |
Dark Gray |
Light Gray |
White |
|
PMS |
PMS 201C
|
PMS 123C |
- |
-
|
HEX |
#99000 |
#FFCC00 |
#000000 |
#777777 |
#CCCCCC |
#FFFFFF |
|
CMYK |
C 0
|
C 0 |
C 0 |
C 0 |
RGB |
R 153
|
R 255 |
R 0 |
R 119 |
R 204
|
R 255 |
|
|
M 100
|
M 24
|
M 0
|
M 0
|
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G 0
|
G 204
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G 0
|
G 119
|
G 204
|
G 255
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|
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Y 63
|
Y 94
|
Y 0
|
Y 0
|
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B 0
|
B 0
|
B 0
|
B 119
|
B 204
|
B 255
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|
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K 29
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K 0
|
K 100
|
K 0
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 |
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Secondary Color Palette
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PMS Coated
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PMS 1817C
|
PMS 125C |
PMS 1595C |
PMS 669C |
PMS 5835C |
PMS 7456C
|
PMS 7475C |
|
PMS Uncoated
|
PMS 1817U
|
PMS 117U
|
PMS 166U |
PMS 275U |
PMS 3985U |
PMS 7455U |
PMS 7475U |
|
CMYK |
C 0 |
C 0
|
C 0
|
C 76 |
C 9 |
C 80 |
C 50
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|
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M 90
|
M 29.8
|
M 70
|
M 78
|
M 9
|
M 53
|
M 0
|
|
|
Y 100 |
Y 85
|
Y 100
|
Y 0
|
Y 63
|
Y 0
|
Y 25
|
|
|
K 66 |
K 22.1
|
K 0
|
K 47
|
K 36
|
K 0
|
K 30
|
|
HEX |
#4B1B1E |
#AB7700 |
#CE4509 |
#331E4C |
#8B8642 |
#5962AB |
#417475 |
RGB
|
R 75
|
R 171
|
R 206
|
R 51
|
R 139
|
R 89 |
R 65
|
|
|
G 27
|
G 119
|
G 69
|
G 30
|
G 134
|
G 98
|
G 116
|
|
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B 30
|
B 0
|
B 9
|
B 76
|
B 66
|
B 168
|
B 117 |
|
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Neutrals
|
PMS Coated |
PMS Warm Gray 7C
|
PMS 7504C |
PMS 7502C |
PMS 5793C |
PMS Cool Gray 7C
|
PMS 7542C
|
PMS 9160C
|
|
PMS Uncoated |
PMS 7530U
|
PMS 464U |
PMS 7501U |
PMS 5793U |
PMS Cool Gray 6U |
PMS 7542U |
PMS 9160U |
|
CMYK |
C 0
|
C 9
|
C 14.4 |
C 22.5
|
C 0 |
C 27 |
C 0 |
|
|
M 8
|
M 36
|
M 18
|
M 7.2
|
M 0
|
M 9
|
M 4.2
|
|
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Y 14
|
Y 45
|
Y 36
|
Y 27
|
Y 0
|
Y 9 |
Y 17
|
|
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K 38
|
K 36
|
K 0
|
K 0
|
K 38.3
|
K 0 |
K 0
|
|
HEX |
#8B817A |
#7B5E44 |
#C7B083 |
#AFB598 |
#8D8E92 |
#99B0BA |
#F1E4C4 |
|
RGB |
R 139 |
R 123
|
R 199
|
R 175
|
R 141
|
R 153
|
R 241
|
|
|
G 129
|
G 94
|
G 176
|
G 181
|
G 142
|
G 176
|
G 228
|
|
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B 122
|
B 68
|
B 131
|
B 152 |
B 146
|
B 186
|
B 196
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Downloads
Below is a listing of available palettes to download for various programs.
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
