Logo: University of Southern California

DEN Commercial


June 24, 2005 —
Kelly Goulis, DEN Executive Director
On Monday, June 27, 2005, a commercial for the USC Viterbi School’s Distance Education Network (DEN) will begin airing on radio station KNX AM 1070.  The commercial will be heard a total of 233 times over a period of seven weeks on both KNX and on KFWB AM 980.
 
"USC has such a strong reputation in Southern California. However, not many people are aware that its engineering school is ranked top ten in the nation, and more importantly, that they can obtain their graduate engineering degree from USC entirely online,” says Kelly Goulis, DEN’s executive director. “The goal of this radio campaign is to get the word out to all the Southern California engineers working full-time to let them know it is possible to advance their education while balancing work and family."
 
The commercial was created by Praxis Advertising and Design in conjunction with DEN and Viterbi School marketing professionals.  Keri Tombazian, a disk jockey at the Wave, is the announcer for the commercial.