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  • Growth-Hacking Workshop with Casey Armstrong

    Thu, Mar 05, 2015 @ 05:00 PM - 08:00 PM

    USC Viterbi School of Engineering

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    Learn how to grow your startup with Casey Armstrong -

    Casey is an experienced full stack online marketer who focuses on customer acquisition and revenue growth. He is well versed in SEO, content marketing, semantic search, marketplace hacking, email marketing, software development, and growth hacking.

    He has driven growth at several top technology startups. At Mavenlink, he helped grow the company from 5,000 to 500,000 customers, while taking them from $0 MRR to six-figure MRR.

    As a partner at WebbROI, he helped Pantheon more than double their user base and triple monthly recurring revenue (MRR) to the mid-six-figures. At Pivotal Tracker (acquired by EMC), he helped double their organic traffic to nearly 500,000 monthly visitors and acquired thousands of new users.

    In 2013, he spearheaded online marketing for the New York Times bestseller, The Lean Entrepreneur, which also hit the USA Today, BN.com, and Amazon bestseller lists.

    In addition, he runs a handful of projects for himself. Most recently, he captained PaleoHacks.com, which attracted over 1,000,000 unique visitors every month and more than 25 million page-views annually, which he subsequently led to an acquisition.

    Location: Kerckhoff Hall (KER) - Main Lobby

    Audiences: Everyone Is Invited

    Contact: Viterbi Student Innovation Institute

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