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WORKSHOP: Branding People, Products, Services with Cliff Michaels
Wed, Apr 14, 2010 @ 08:00 PM - 10:00 PM
USC Viterbi School of Engineering
Student Activity
The USC Entrepreneur Club invites Cliff Michaels for an evening of "full tilt" Branding & Entrepreneurial Training.Cliff Michaels will take us through The 4 Essentials of Highly Successful People, Cliff's 1 DAY MBA concept for accelerated learning, and connected systems for entrepreneurial training. We'll cap the evening with a real world exercise on Branding, Sales & Marketing. Branding Highlights You Will Learn:-How & Why Great Brands Tell Stories
-Unique Value Proposition: Differentiators
-Branding People, Products, Services. Companies
-Your Brand: Like it Or Not – You Have One
-How to Brainstorm Brand Names ( A Live Exercise)
-Key Strategies to "Naming a Company"
-Importance of Branding
-How & Why Brands Impact Corporate Culture
-Effects on PR, Social Media, Networking, Sales, Marketing, Client Experience, Alliances
-The Positive & Negative Emotions & Effects of All Brands
-A Beginner's Checklist for Brands & EntrepreneursMore Info & RSVP: http://www.facebook.com/event.php?eid=112772072075213
Location: Hoffman Hall HOH1 (Basement Classroom)
Audiences: Everyone Is Invited
Contact: Yannis Peyret
