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  • Letter, Word, Text, Image A Lecture and Workshop with Rebeca Méndez

    Fri, Sep 17, 2010 @ 10:30 AM - 04:00 AM

    USC Viterbi School of Engineering

    Receptions & Special Events


    Schedule of Events:
    10:30 a.m. to 12 p.m.:
    Presentation by Rebeca Méndez
    Kerckhoff Hall Living Room
    734 West Adams Boulevard, Los Angeles

    12 to 1 p.m.:
    Lunch
    Institute for Multimedia Literacy Patio
    746 West Adams Boulevard, Los Angeles

    1 to 4 p.m.:
    Workshop with Rebeca Méndez
    Institute for Multimedia Literacy Blue Lab
    746 West Adams Boulevard, Los Angeles

    In an overwhelmingly visual culture, how is the role of text and typography evolving? Artist and designer Rebeca Méndez will engage her audience in a provocative examination of how words and images intersect, drawing on works created by twentieth-century artists and designers. After the lecture, Méndez will host a hands-on workshop focused on combining words and images, with the goal of choosing images and typefaces not just for their readability, but also for their broader visual correlations. Students will create posters and compile their work into a booklet using a simple bookbinding technique.

    Born in Mexico, Rebeca Méndez received her MFA from Art Center College of Design, Pasadena, and is a professor at UCLA in the Department of Design | Media Arts. Recent gallery shows include the Beall Center for Art and Technology, Irvine, curated by Christiane Paul of the Whitney Museum; Minotti, Los Angeles; Haaz Gallery, Istanbul; AndLab Art, Los Angeles; Alyce de Roulet Williamson Gallery, Pasadena; and the Broad Art Center, Los Angeles. She has had solo exhibitions at the San Francisco Museum of Modern Art, Brandstater Gallery and the Laguna College of Art and Design.

    Organized by Holly Willis (Cinematic Arts) and the Institute for Multimedia Literacy.

    For further information on this event:
    visionsandvoices@usc.edu

    Location: Kerckhoff Hall Living Room

    Audiences: Everyone Is Invited

    Contact: Daria Yudacufski

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