Events Calendar

Googled: The Future of Media

Admission is free. Please check http://usc.edu/visionsandvoices for reservation information.

Reception to follow.

In his best-selling book, Googled: The End of the World as We Know It, author and New Yorker media columnist Ken Auletta argues that traditional media businesses are being disrupted and undergoing a transformative shift caused by Google, media convergence, social media and the interactivity of new media. He will discuss how social media developed, why it has been such a disruptive force and what that could mean now that Google and other companies have changed the rules of the game for traditional media. Auletta will chart where Google and all media’s future is headed when news becomes a commodity. What are some of the economic models that may develop? What role will engineers play in content creation? What can entrepreneurs learn from this creative destruction?

Auletta, the author of eleven books, including five best sellers, has been called “the James Bond of the media world” by Businessweek. His profiles of media personalities such as Rupert Murdoch, Harvey Weinstein, Sumner Redstone, Barry Diller and Bill Gates have distinguished him as America’s premier media reporter.

The presentation will be followed by a discussion on the future of communication and journalism, what it means to our democracy and where the digital wave is taking us.

Organized by the USC Annenberg School for Communication & Journalism.

For further information on this event:
visionsandvoices@usc.edu

Location: Annenberg School For Communication (ASC) - Annenberg Auditorium

Audiences: Everyone Is Invited

Contact: Daria Yudacufski