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Architecture as Communication
Thu, Feb 09, 2012 @ 06:30 PM - 08:30 PM
USC Viterbi School of Engineering
Receptions & Special Events
Reception to follow. Admission is free. To RSVP, go to http://annenberg.usc.edu/rsvp.
Architects are essential contributors, and often the actual shapers, of the environment in which we live. This event will examine how architecture and design influence how we interact socially, culturally and within the new economy. It is not only the public use of buildings that makes architecture a social art, it is also the architectâs engagement with clients, communities, contractors and others whose participation is required to alter the environment. What kinds of communication are needed between the architect and client to develop the best possible designs? What is the role of public policy in developing architecture for the community? How do designs influence our environment for good or ill?
Thom Mayne, founder of the Los Angelesâbased architecture firm Morphosis, and Michael Govan, director and CEO of the Los Angeles County Museum of Art, will discuss the design process and the interplay between architecture and public policy as a source of creativity and tension. Mayne is an internationally renowned architect and recipient of the Pritzker Prize, architectureâs highest honor. Morphosis has been the subject of various group and solo exhibitions throughout the world, including a large solo exhibition at the Centre Pompidou in Paris in 2006. Prior to joining LACMA in 2006, Govan was president and director of the Dia Art Foundation in New York. Under his leadership, Dia dramatically increased its outstanding program of exhibitions, interdisciplinary programs and scholarly and critical publications. Their presentation will be followed by a discussion with Qingyun Ma, dean of the USC School of Architecture, and Larry Gross, director of the School of Communication at USC Annenberg.
Organized by the USC Annenberg School for Communication & Journalism.
For further information on this event:
visionsandvoices@usc.eduLocation: Annenberg School For Communication (ASC) - Annenberg Auditorium
Audiences: Everyone Is Invited
Contact: Daria Yudacufski