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  • Game Theory and Human Behavior seminar

    Tue, Sep 27, 2011 @ 12:00 PM - 01:15 PM

    Thomas Lord Department of Computer Science, Information Sciences Institute, Ming Hsieh Department of Electrical and Computer Engineering, USC Viterbi School of Engineering

    Conferences, Lectures, & Seminars


    Speaker: Robb Willer, UC Berkeley

    Talk Title: Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem

    Abstract: One of the social sciences' classic puzzles is how
    groups motivate their members to set aside self-interest and
    contribute to collective action. This lecture presents a solution
    to the problem based on status as a selective incentive motivating
    contribution. Contributors to collective action signal their
    group-oriented motivation and consequently earn diverse benefits
    from group members - in particular, higher status - and these
    rewards encourage greater giving to the group in the future. In
    Study 1, high contributors to collective action were granted
    higher status, exercised more interpersonal influence, were
    cooperated with more, and received gifts of greater value. Studies
    2 and 3 replicated these findings while discounting alternative
    explanations. All three studies showed that giving to the group
    mattered because it signaled the individual's motivation to help
    the group. Study 4 found that participants who received status for
    their contributions subsequently contributed more and viewed the
    group more positively. These results demonstrate how the
    allocation of respect to contributors shapes group productivity
    and solidarity, offering a solution to the collective action problem.


    Biography: Robb Willer is an Assistant Professor of Sociology and (by
    courtesy) Psychology at the University of California, Berkeley.
    His teaching and research focus on the bases of social order. http://willer.berkeley.edu/
    One line of his research investigates the factors driving the
    emergence of collective action, social norms, group solidarity,
    altruistic behavior, and status hierarchies. In other research, he
    explores the social psychology of political attitudes, especially
    the role of fear, prejudice, and gender identity in contemporary
    U.S. politics. Willer's research involves multiple empirical and
    theoretical methods, including laboratory and field experiments,
    surveys, direct observation, physiological measurement,
    agent-based modeling, and social network analysis. He has
    published in such journals as American Sociological Review,
    American Journal of Sociology, Annual Review of Sociology, Journal
    of Personality and Social Psychology, Psychological Science,
    Social Psychology Quarterly, Proceedings of the Royal Society B:
    Biological Sciences, and Social Networks. His work has received
    awards from the American Sociological Association's Mathematical
    Sociology, Rationality and Society, and Peace, War, and Social
    Conflict sections. Professor Willer's research has received
    widespread media coverage including CNN, NBC Nightly News, The
    Today Show, MSNBC, New York Times, USA Today, Washington Post,
    Chicago Tribune, Science, Nature, Time, Scientific American,
    Slate, Psychology Today, and National Public Radio.


    Location: Hughes Aircraft Electrical Engineering Center (EEB) - 248

    Audiences: Everyone Is Invited

    Contact: Eric Mankin

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