Special Leadership Panel on Physicians and Medical Groups

HEALTH MANAGEMENT & POLICY PROGRAMS invites you to a: SPECIAL LEADERSHIP PANEL ON PHYSICIANS AND MEDICAL GROUPSFriday October 5th, 2007, 9:00 AM to Noon, Ralph & Goldy Lewis Hall 219Space is limited! RSVP to melissgg@sppd.usc.edu or 213.740.2984Don't miss this unique opportunity to meet and learn from a stellar roster of healthcare and medical experts! "CINDY"" EHNES: Director, California Department of Managed Health Care (invited), RICHARD MERKIN, MD: CEO & Founder, Heritage Provider Network, ROBERT O'KEEFE: CEO, Coastal Communities Physician Network, MARC HOFFING, MD: Med. Director, Desert Med. Group & Oasis IPA, GORDON YENOKIDA, MD: COO, Regal Medical GroupThe presentations and panel discussion will focus on: - Physicians as Healthcare Leaders- Challenges & Strategies for Medical Practice Management- Skills & Competencies Needed for Medical Group Leadership- Issues & Impact of Managed Care Policy & Regulation- Emerging Trends in Healthcare and Medical Group PracticeThis session is part of the Leadership Symposium in Health Management and Policy course led by Professor Glenn Melnick. ABOUT OUR PRESENTERSLucinda "Cindy" Ehnes: Director, CA Department of Managed Health Care - Attorney with 25 years of legal experience, much in health insurance and regulatory law. Prior to DHMC was as division manager of the CalPERS self-funded health plans unit. Previously Deputy Director for Plan and Provider Relations for DHMC and liaison to HMOs, doctors, hospitals and other providers. Substantial patients' rights background; author The Prentice Hall ADA Compliance Advisor. Nine years as Consumer Representative and Chairman of Colorado's insurance plan for uninsured, high-risk individuals. Former Enforcement Director for Consumer Affairs section of the Colorado Division of Insurance; served as legislative affairs director for the CO Commission on Family Medicine. Board member of California Regional Health Information Organization (CalRHIO) and of the Integrated Healthcare Association (IHA), which focuses on pay-for-performance measures for provider groups. Richard Merkin, MD: CEO & Founder, Heritage Provider Network - Physician, innovator and entrepreneur. More than 30 years developing clinically focused networks, inspiring formation of 25+ medical group models and IPA structures in California and New York. Board member, FasterCures--examines Founder Heritage Medical Research Institute. Board member of CalTech, the Alliance for College-Ready Public Schools, Sierra Nevada College, and United Friends of the Children. Founder of the LA Jewish Symphony; board of the LA Music Center. Advisory board for the Chairman of the Assembly Subcommittee on Health, the Health Care Delivery Council, the Society for Physicians in Administration and the American College of Physician Executives. Robert O'Keefe: CEO, Coastal Communities Physician Network - CEO of Coastal Communities Physician Network and Bakersfield Family Medical Center, where he helped develop and implement innovative programs, such as Priority Care and Choices. Founder, Boston Partners, management consultants specializing in merger and acquisition, and divestiture for nationally recognized clients and founding partner of Criterion Group. Former director, Arnold Buck Inc. advertising agency. Former broadcast journalist with the CBS network in New York.Marc Hoffing, MD: Medical Director, Desert Medical Group & Oasis IPA - As Medical Director, led Desert Medical Group expansion from a single-site medical group into an award-winning multi-site medical Serves on numerous healthcare organizations, including the Health Net Pharmacy and Therapeutics Committee and the Aetna Quality Management Committee. Speaker for Sanofi Aventis and Boehringer Ingelheim. Gordon Yenokida, MD: Chief Operations Officer, Regal Medical Group - More than 20 years' executive management experience, including clinical and business responsibilities in multiple healthcare sectors and settings. Former chief of respiratory and critical-care medicine at the Santa Clara Valley Medical Center. Former COO, Straub Clinic and Hospital in Honolulu. Past president and CEO of PrimeCare. Former Western region CMO for PacifiCare, and most recently CMO of Health Net of California. Fellow, American College of Chest Medicine.

Location: Ralph And Goldy Lewis Hall (RGL) - 219

Audiences: Everyone Is Invited

Contact: Georgia Lum