The Optimization and Economic Aspects of Internet Advertising

Speaker: Hamid Nazerzadeh, Stanford University
Host: Prof. David KempeAbstract:
In the last few years, Internet advertising has grown to a multi-billion dollar market, and has become the dominant business model for the companies that provide content and services online. Hence, there has been a surge of interest in the problems emerging in the design and implementation of these markets. In this talk, I will discuss some of these problems with a focus on sponsored search, the auctions run by search engines such as Google, Yahoo!, and MSN to sell advertisement space alongside the search results. In this context, I will talk about online allocation of advertisement space and designing cost-per-action mechanisms.Biography:
Hamid Nazerzadeh is a Ph.D. student in operations research at Stanford university, working under the supervision of Amin Saberi and Ashish Goel. His research interests lie at the intersection of operations research, computer science, and economics. His dissertation work is mainly focused on the optimization and economic aspects of Internet advertising. He received a Yahoo! Ph.D. student fellowship in 2007.

Location: Seaver Science Library (SSL) - 150

Audiences: Everyone Is Invited

Contact: CS Colloquia