Xerox PARC – A Creative Ecology

Please join us for a special event on Monday, November 19, 2007.Xerox PARC – A Creative Ecology?John Seely Brown, USC Senior Fellow John Seely Brown is currently a senior fellow at USC and advisor to the Provost. Prior to that he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC)—a position he held for nearly two decades. While head of PARC, Brown expanded the role of corporate research to include such topics as organizational learning, knowledge management, complex adaptive systems, and nano/mems technologies. He was a cofounder of the Institute for Research on Learning (IRL). His personal research interests include the management of radical innovation, digital youth culture, digital media, and new forms of communication and learning. Part scientist, part artist and part strategist, JSB's views are unique and distinguished by a broad view of the human contexts in which technologies operate and a healthy skepticism about whether or not change always represents genuine progress. www.johnseelybrown.com.Dr. Brown will discuss PARC and how it became such a creative environment. He also answers the question: Did Xerox really fumble the future to Apple Computer?This event is one of several conversations with innovative thinkers as we develop a university-wide research initiative on creativity with funding from the John Templeton Foundation.Monday, November 19, 2007, 2:30 – 4:00 p.m., Leavey Library AuditoriumSeating is limited so please RSVP to creativity@college.usc.edu Sincerely, Lloyd Armstrong, Antonio Damasio, Donald Miller

Location: Leavey Library Auditorium

Audiences: Everyone Is Invited

Contact: Georgia Lum