Design Principles for Networked Communities

Speaker: Prof. Mihaela van der Schaar , University of California, Los Angeles

Talk Title: Design Principles for Networked Communities

Abstract: This research addresses the design of interactions between agents in networked communities. When the communities are composed of compliant machines, network utility maximization (NUM) and other methods can be used to achieve efficient outcomes. When the communities are composed of intelligent and self-interested agents (multimedia peer-to-peer networks, social networks, etc.), such methods are not effective and efficiency is much more difficult to achieve because the interests of the individual agents may be in conflict. This talk describes design principles to achieve efficient outcomes in such networks based on the use of incentives (rewards and punishments). Depending on the characteristics of the network, the community, and the capacity of the designer, the application of these principles may be through any of a number of various mechanisms. This talk discusses mechanisms based on social norms, direct reciprocation, and pricing.

Biography: Mihaela van der Schaar is Professor in the Electrical Engineering Department at University of California, Los Angeles. Her research interests are in multimedia signal processing, multimedia networking and communication, multimedia systems, multi-user communication networks, online learning, network economics and game theory. She received in 2004 an NSF CAREER Award, in 2005 the Best Paper Award from IEEE Transactions on Circuits and Systems for Video Technology, in 2006 the Okawa Foundation Award, in 2005, 2007 and 2008 the IBM Faculty Award, and in 2006 the Most Cited Paper Award from EURASIP: Image Communications journal. She is an IEEE Fellow. She was an Associate Editor for IEEE Transactions on Multimedia, Signal Processing Letters, Circuits and Systems for Video Technology, Signal Processing Magazine etc. She also holds 33 granted US patents and 3 ISO awards for her contributions to the MPEG video compression and streaming international standardization activities. Starting Jan. 2011, she is the editor in chief of IEEE Transactions on Multimedia. For more information about her research see: http://medianetlab.ee.ucla.edu/



Host: Professor C.-C. Jay Kuo

Location: Hughes Aircraft Electrical Engineering Center (EEB) - 248

Audiences: Everyone Is Invited

Contact: Talyia Veal