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Events for June 15, 2018
Fri, Jun 15, 2018
Viterbi School of Engineering Undergraduate Admission
Workshops & Infosessions
This half day program is designed for prospective first-year students (High School juniors and younger) and family members. Meet USC includes an information session on the University and the Admission process, a student led walking tour of campus, and a meeting with us in the Viterbi School. During the engineering session we will discuss the curriculum, research opportunities, hands-on projects, entrepreneurial support programs, and other aspects of the engineering school. Meet USC is designed to answer all of your questions about USC, the application process, and financial aid.
Reservations are required for Meet USC. This program occurs twice, once at 8:30 a.m. and again at 12:30 p.m.
Please make sure to check availability and register online for the session you wish to attend. Reservations are required for the Meet USC program.
Also, remember to list an Engineering major as your "intended major" on the webform!
>> Register for a Meet USC Session
Audiences: Prospective Undergrads and Families
Posted By: Viterbi Admission
Fri, Jun 15, 2018 @ 09:00 AM - 11:30 AM
Title: Utilizing User Feedback to Assist Software Developers to Better Use Mobile Ads in Apps
PhD Candidate: Jiaping Gui
9am - 11:30am
William G.J. Halfond (Chair)
Paul Bogdan (EE department, outside member)
Meiyappan Nagappan (U of Waterloo, outside member)
In the mobile app ecosystem, developers receive ad revenue by placing ads in their apps and releasing them for free. While there is evidence that users do not like ads, we do not know what are the aspects of ads that users dislike nor if they dislike certain aspects of ads more than the others. Therefore, in the first piece of my dissertation work, I analyzed the different ad related topics of ad reviews from users. In order to do this, I investigated app reviews that users gave for apps in the app store that were about ads. I found that most ad complaints were about UI related topics and three topics discussed predominantly were: the frequency with which ads were displayed, the timing of when ads were displayed, and the location of the displayed ads. I also found users reviewed non UI aspects of mobile advertising, such as ads blocking or slowing down the host app's running. Then I quantified different ad metrics corresponding to both UI and non UI ad aspects that were complained about most by end users. In the end, I correlated these quantified ad aspects with app ratings. For non UI ad aspects, I found that complaints about these aspects were significant and could impact the ratings (on a scale of one to five stars) given to an app. For UI ad aspects, I found that lower ratings (with statistical significance) were generally associated with apps that had different visual patterns regarding ad implementation, such as ads in the middle or bottom of the page, and ads in the initial landing page of an app, Based on the results, a set of guidelines were distilled to help app developers more effectively use ads in their apps.
Audiences: Everyone Is Invited
Posted By: Lizsl De Leon