ISI Leader Quoted in the New York Times

Virtual worlds created by There Inc. may become the first sort of digital Club Med where online guests - for a fee yet to be determined - will be able to connect with other people, shop, or simply explore the exotic surroundings. "People spend hours with their e-mail alone for entertainment, and people are getting familiar with big games in which thousands are participating," said Herbert Schorr, executive director of USC's Information Sciences Institute. "Something like this should be a greatly enriching experience for people. I think this will be the next step."